I agree - best cookie ever! I remember my mom used to buy the Ideal Bar or I think it was called the whirl. Over 70% of the cookie aisle from ALL cookie manufacturers is taken up by CHOCOLATE CHIP COOKIES!!!! I actually had someone get mad at me for introducing them to those addictive cookies. No luck, so we checked another, and another. 1901 The name Nabisco is first used as part of a name for a sugar wafer. to see if I can find these cookies. bummer. I moved to Texas in the early 70's and couldn't find them anywhere. Like some of you my mom would have to hide them. I loved those cookies. I always went with my mom to the A & P and I'd beg her to get them every time. Even though I feel cookies made from scratch using the finest ingredients can't be beat. I concur with every favorable sentiment expressed about these cookies and if someone from Nabisco were to read all of these comments and if a lightbulb were to go on upstairs, they might see the dollar signs written on the wall. Bring 'em back Nabisco!!!!!! I have never tried them. Cookies today do not compare with IDEAL cookies - they were and still are the best! One of them worked in the bakery division. There is a Facebook on bring back the ideal cookie .someone said they talked to nabisco and they said they would consider it if enough people pushed for them back. I still hunt for them from time to time. When I first got married I would buy them from the grocery store (back in 1982) and my husband and I would tag team these cookies until there was an empty package left in the cabinet. Nothing compares!!! Wonderful cookies the kids and I loved them then they disappeared! They used to not be in the stores during the summer months but come fall they would be back on the shelves in Texas and I LOVED them! The Streett Family. The Hydroxs ornamental pattern is at once cruder and more delicate than the Oreos; the ridges around the edge are longer and deeper, but the center comprises stamped-out flowers, a design more intricate than the Oreo pattern, he stated. Waiting to see how it reacts with milk compared to what I remember. LOL I swear I wish they would bring those cookies back. Nabisco Chocolate Snaps Cookies by: Rico Hatcher recipient: Nabisco Company If you fell in love with the Nabisco Chocolate Snap cookies in the 70's and 80's, then sign this petition. Please, Please, meet public demand and produce them again. It will be worth it. Maybe they'll catch on. My dad used to ration them to me and my 3 siblings, otherwise we would eat them all in an hour! Made the call. I would love to be able to let my children and grandchildren experience such a Treat! I would love to sit down and devour a few of them right now. Please, Nabiscobring them back. I am glad to see I am not the only Ideal obsessed kook out there. Too much cookie, not enough fudge and peanut butter. Perhaps Nabisco has a deal with Reeses that they will not compeet! Can ANYONEconvince Nabisco to re-make these cookiesPLEASE, I loved Those Cookies -- Mom used to have to hide them in the 2nd drawer -- they were such a treat -- and I'd love to have them again. I am going to keep trying and contacting them. 1985 Nabisco Brands merges with R.J. Reynolds. I can recall in the early 70's playing football with the neighbood kids in the fall and after working up a good hunger pain we would walk down the block to the local A&P store and buy a package of Ideal cookies and eat them all. There will always be room in this world for more chocolate and peanut butter. the little Debbie ones don't even come close .Please bring back the ideal. I'll send a link to my sister. I am thinking of starting a "petition" that would go to Nabisco we all NEED these Ideal bars back on the shelves of our local stores. Nabisco is owned by Kraft Foods. I really love these cookies also! thanks to all for the great memories & hope! The peanut butter part of the Ideals was slightly salty, and that is what made it so good. As the others have said I can't believe that we all have been craving Ideal Peanut Butter Logs. My husband and I started to think maybe we had dreamed about Ideal Cookies. The rest, as they say, is history. We are sisters who grew up in California in the 60's and 70's and were TOTALLY addicted to the Ideal cookie bar!!! That has never made sense to me! Nabisco needs to GET RID of all the OREO and Chips Ahoy varieties, and bring REAL diversity back to the cookie aisle.The text of the email is as follows: I know of 4 cookies you need to bring BACK!!!!! I love these cookies. My people! These were the BEST cookies by far!! I found this today searching for clues on Nabisco Tidbits (also sadly no longer made) and found ths link and also found Chocolate Snaps - another old Nabisco snack no longer produced. Oh how I loved these cookies! I had always kept an eye out for these and time to time I would find them (and buy a few boxes!!! I truly miss these cookies, they are by far the BEST cookie I ever had. OK Nabisco, you have had your fun - BRING THE COOKING BACK!!!! Agreed. Nabisco is not afraid of experimenting with its Oreo flavors. 2. I would really like my daughter Keira, who is a chocolate fanatic, to enjoy the delectable Ideal bar. Then, I'd eat the ends of each bar first. Maybe they stopped making them because they were too expensive to make. http://www.nabiscoworld.com/misccontent/contactus/contact.aspx?m=cu_form2&age=3&coppa=False&prod=True&sub=335 opps ;), My letter wasnt enough to bring em back, lets do this ppl :) Here's Nabiscos reply: Hi Dan, Thank you for visiting http://www.nabiscoworld.com and for your interest in Kraft Foods. Whenever I find myself in the cookie aisle of the supermarket - I look for them - still to this day - hoping they have come back. I just wrote this letter to Nabisco: There is an army of us who would love to see you bring back your Ideal cookie bars that you discontinued perhaps some 30 years ago. HAHAHA! The Best cookie EVER! After dinner, I couldn't eat much, but I even got to share some more Ideal cookies with my Mom and this is where my life of food-crime began. Heaven on earth! Wonderful, great combo!! We DO need them back - no other cookie/candy bar compares! I just saw this Comment Page Today; I Agree with Brenda who wrote earlier this very day, and so many, many others eho commented over the past 12 years, that IDEAL COOKIES were the Absolute Best snack of childhood and beyond, to whenever they stopped being made. If you don't believe me, read this: http://www.inthe70s.com/food/idealcookies0.shtml When are you going to wise up and bring back the best cookie you ever made? Even just a small note to bring back a beautiful cookie to me would be one step closer. Nothing made today compares! There is nothing close to them. I would love to have them again. How can something SO Good, SO Popular, So Beloved, disappear without a trace, a sequel, a follow-up, or especially, an apology?! They were my absolute fav cookie and I can almost taste one! It was the absolute best. Please Nabisco, make a good business decision and bring these back. These Cookies RoCkEd! I remember my sister's boyfriend was incredulous (although he should not have been given stories that I have since heard). And that was the keythe slightly salty peanut butter. Now that I have my own home I would love to have them back. MUST. Peanut butter, chocolate and that delicious chocolate. These cookies were the source of numerous battles in my house. A version of this post originally appeared on Tedium, a twice-weekly newsletter that hunts for the end of the long tail. This news is very sad. Sorry, Belinda, Peanut Butter Twix is not even close! I also LOVED the cookies as a child. "So . OK, so what WAS it about the Ideal bars? I have NEVER tasted another cookie that was anywhere near as great as Ideals. Sign up for our email, delivered twice a week. They are both treasured cookies. getting the chocolate on your fingers was part of the funlicking it off after you were done with the cookie. All the comments on this page are only the tip of the iceberg. Consider supporting our work by becoming a member for as little as $5 a month. I am not the only one to miss them SO much:) I would buy these religiously if they were made again. Make them again! I agree with everybody on this page. I'll bet Elvis did too! No purchase necessary. Bring em back at any cost Nabisco we will pay any ransom. After a few seconds the insides would be all smooshy. Yes!!! Let's keep up the support for more Ideal Cookies.I have grandsons that need to savor the flavor..I don't think my kids even got to experience it!! There are none like them. You need more diversity than this to keep my business!!! He's asked me to search a few novelty shops (i.e., Cracker Barrell etc.) i thought my husband and i were the only ones that missed these cookins, boy was i wrong. I can still see the package,,,,, it was dark brown with a flat orange trim.they were THE BOMB. You know that maybe they hadn't really existed. Maybe they cost too much for the average consumer but we average consumers have changed and will gladly pay for quality. But while Oreo ascended to become something of a cultural touchstone, Hydrox retained its partisans, in part also because the slightly-more-bitter cookie was also kosher. DOES ANYONE KNOW ANYONE FROM NABISCO THAT COULD STRT THESE BACK UP? More of a cookie than a cracker, these treats were discontinued in 2016. I'd BEG the president of Nabisco to re-introduce them, if it would do any good! The absolute best cookie I have ever had. Hopeful!. There are some cookies called Nutter Butter, if you melt some semi-sweet chocolate chips and dip these cookies in the chocolate, it comes fairly close to the Ideal cookie. After 30 years of no Ideal ccokies they musthave been to good for us m ere mortals. I moved from Cali to Texas in 1980, Texas didn't have anybummer. The truth was a bit more complicated, however. Please, Nabisco, bring these back. Then about seven years ago I found Little Debbies Peanut Bars and a 30 year void in my life has been lifted. When we'd visit Grandma and Grandpa, they'd open Ideal Bars after dinner, and we'd consume the whole package while watching TV. It was on the very top shelf. . Ideals were awesome cookies. Discontinuing them to develop a more profitable product may have made some punk executive a bonus but in doing so the Nabisco brand was greatly diminished. They're EVEN BETTER than OREO cookies. well I finally found out the name of these cookies that my grandmother always bought for me in the late 60s and 70s. I also LOVED Ideal Cookie bars. When I revisted Cali they didn't have any as well. There was only one store in our little town that carried them. Ideal bars were the best cookies ever made! Please contact them for bringing back Chocolate Ideal Peanut Bars!!! The Oreo is a cookie that embraces contradictions, wrote architecture critic Paul Golderberger. I love the peanut butter filled pretzels at Trader Joe's, so I may just have to try it. Nabisco if you arent going to bring back the Ideal Cookie, then sell the Cookie recipe and rights to some company that will. The only thing that I have found that even comes close is a Peanut Butter Twix. Board members cower before the notion of diminished profits and will never stand for the reintroduction of a product, no matter how beloved, if that product cannot yield profits alternatively higher than some other. an update: I just received a msg indicating that my note referenced above was not deliverable to "cis@nabisco.com". If this cookie comes back with the same quailty as before, I'll will always buy this cookie! i.ve been looking for those ideal bars everywhere.when i was younger i used to babysit i took my money and go to the store and buey ideal bars and eat the whole package they were so good.i wish they would bring them back!!!!!!!!!! I thought about these cookies last night and made a note to Google them to see if they're still made. Maybe we need to start our own petition to Nabisco! My Mom too kept these hidden as much as possible because we would devour them. I guess I'm not the only one in the world that loved those great cookies. ideal cookies are the best cookies ever made. The reason the taste of those cookies is still memorable to so many people is simplethe high salt content of the peanut butter and the quality of the dark chocolate they used was a terrific combination. They are as close to the Ideal cookie that I have ever found. "Squeaky wheel gets the IDEAL" Put this in your Header to Nabisco. They were more like a candy bar than a cookie. I would pay $6-$10 per package if these were back on the shelf!!!! It wasn't my fault, I bought them all the time. I remember his yelling about the peanut butter bars, and I would feign ignorance. All the other cookies out there except for Pinwheels, Mallowmars and maybe a few others aren't any good; in fact they are terrible compared to Ideal. Its comforting knowing my insanity has friends. close but not exact. Did you lose the recipe? google_color_border = "E7F0EB"; I was in elementary school and my Mother used to buy these cookies for herself and give us kids two and hide the rest. THAT'S true love. And the name proved such a huge turnoff that Hydrox only had 4.2 percent of the sales of Oreo in 1998just $16 million compared to Oreos $374 million takeaway. I encourage all you IDEAL fans to reach out to Nabisco too. We would eat them all until they were gone. They were the best. My all time favorite cookie! My best guess why Nabisco quit making them is that they were too expensive to produce; in order to maintain the high quality of the product the retail cost would be unrealistic. I don't know what is stopping them. I cannot believe there are others out there like my family. My sister used to buy them and hide them under her bed and i would steal them. They were expensive in the 70;s and our family had tight money, but we got these. If Nabisco R & D folks actually took the time to read these comments, they just might realize they could make a product that would put the "Peanut Butter" cup in the trash forever. Ritz Crackers are a great anytime snack, the perfect complement for quick meals, and a versatile base for tasty party appetizers. It is clear that EVERYONE remembers how good these were and many have fond memories of these cookies as do I. I have missed these cookies and have tried with much disappointment to find a replacementPlease, Nabisco, bring them back! Please, please consider bringing them back!! Again, thanks for contacting us, and I hope you'll continue to enjoy our products. Oh, what happened to them!? I have tried to find something similar, but no way can anything else compare. With all of the 'retro' trends these days in fashion and automobiles (love the new Camaro!) I grew up in the midwest and I beleive Karen is correct above that the Ideal was only available in the fall and winter. Here is the Nabisco email for comments. The biscuit containers and the china scoop to retrieve the biscuits, are prized along with: wood crates carrying the N.B.C./National Biscuit Company label, and early metal tins, store . I would put them in the fridge. Please bring them back, Nabisco! they were and are my favorite cookies,no other peanut butter cookie bar comes close, silly me I thought I was the only one missing them. Not only does it cue back to Hydrox, but its a fun, whimsical name that really works with the Keebler imagery. Keebler marketing director for cookies Carolyn Burns explained to Fortune in 1999. Sign up for our newsletter and enter to win the second edition of our book. "Correction" I called this Cookie a candy bar in my rush..my apologies. They said they quit making these because they'd melt in transit, but they make chocolate covered cookies everyday. I would love it if the Ideal bars would come back. They were so good. I'm beginning to wonder if these were laced with cocaine! A few years back when Nabisco told me that they were discontinued, I was crushed. Please bring them back Nabisco!!!! You'd make a bundle on themhealth-kick or not, people loved theseand you don't break what's not broken. Just the population from the 70's who misses this cookie so much would constitute enough people to support reintroducing these! and spent my little savings on another package. These cookies made every tastebud in your mouth stand up and take notice!! I believe the cooky you're thinking of was a Hey Day or something like that. I still look for IDEAl cookies in the grocery store - hoping by some miracle they would be there. The peanut butter was kind of salty and my brother and sister and I could eat a whole pack of them. Well, considering that disputes about the sandwich cookie and its origins are still going on to this day, the answer is yes. We're all demanding the cookie - where is the supply? Ideal Chocolate Peanut Bars -- oh man do I miss those. Alas, everything Good in life either disappears or changes. That is absurd in a world where Reese's Peanut Butter Cups are one of Hershey's #1 sale items. I am still looking for "Turkish Delights" myself. Thats not to say that Hydrox didnt have natural advantages. I miss Lemon Coolers and My Dad Harold Hourihan more! Yesterday a friend gave me a homemade treat that reminded me a lot of Ideal Bars. Even the Girl Scout peanut butter sandwich cookies at the time, the Savannahs didn't compare, and they were my favorite Girl Scout cookie. I just got home from the store. My Father used to buy them and ration them to my brothers and I otherwise we would eat the whole package. Send a message to Nabisco to bring Ideal bars back. I googled Ideal cookies tonight and am absolutely STUNNED at how many people LOVED these cookies as much as me!!!!! My mom had to hide them because I would sit and eat almost all of them in one sitting. Please Nabisco bring them back . I would give up every store-bought cookie---sorry Pepperidge Milanos---for one Ideal Bar! My Mom and I were just talking about Ideal cookies. I try every new peanut butter cookie I see, but none quite compare to Ideals. But when you see fancy cookies today packaged as 8 cookies for $4.00, there must be a market for the hi-price cookies! Gratitude to whomever started this stream so that I could possibly get this out of my system. I, TOO, LOVED Ideal Bars growing up and into adulthood. I wrestled with my weight as a kid in the late 70's, yet every once in a while my mom would secretly buy a box of these rich logs of dark chocolately goodness, if only to show her undying love for me, her only begotten son. There was a whole ritual to my after-school consumption of this sweetest of sins: We would take them out of the 'fridge (I thought that mom would hide them in there, but now I understand it was because of the low melting point of the chocolate). My sister, Teressa and I would buy a package of these cookies and eat the whole package before we got home. I thought this was the absolute best snack until I got the bright idea of doing the same thing with coffeemelting dark chocolate and soft peanut butter filling - I was in heaven! To this day 30 years later we agree there was not a better cookie ever after they stopped making them. I too wish they would bring them back. ;o(. I have eaten many packages of these with a quart of milk. They are so missing the boat on a retro line for all of us who remember these products. THEY WERE THE BEST. I believe Nabisco stopped manufacturing Ideal Bars because the chocolate the recipe called for was too costly to make. They only came out in the cooler months. I am 48 now and have never had an Ideal cookie and never heard of them. She used to hide them so us kids wouldn't eat them all. I know it sounds crazy but all of these comments made me feel better. I thought I was the only one who did that - not anymore after reading these comments. This site was so fun to find. The assortment packs included several types of cookies and were marketed for families or parties because of the variety they offered. In the past 10 years or so I have not found them and about 2009 time frame I asked Nabisco what happened and they said that they stopped making them totally. I have been trying to remember the name of this candy bar for yearsI was talking to my mother tonight ( 85 years old) and was reminiscing about the clark bar type of cookie I used to crave.the name Ideal name came to my mind..I googled it and Here I am !!
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