Find employees, official website, emails, phone numbers, revenue, employee headcount, social accounts, and anything related to Walter E. Smithe Furniture. Hotel Mousai Puerto Vallarta, Room Request: Four Seasons Hotel Bogota Casa Medina, New Restaurants and Bars in New York City, Clare V., Mulberry and More New Retail Openings in NYC, Tony Robbins Challenge to Provide 1 Billion Meals Nears its Goal, Get behind-the-scenes pictures on Instagram. It stuck in your head. The company makes, sells, and repairs furniture, specializing in custom upholstery, and operates ten showrooms throughout the Chicago metropolitan area. They hammer out a script, call in O'Neil and start filming. Main Telephone (630) 285-8000. The new generation of Smithes are featured in the company's new advertising. Press J to jump to the feed. How could they ensure the 75-year-old brand would be sustainable for decades to come? Here, get to know this powerhouse quartet. Walter e smithe daughters. "They're having a lot of fun. Anyone got a link to the current commercial? Get browser notifications for breaking news, live events, and exclusive reporting. It's all a part of an effort to hang on to the company's loyal customers while persuading younger shoppers that Walter E. Smithe isn't just their parent's go-to store. Their interactions were zany, their dialogue lighthearted, their catchy jingle -- "you dream it, we build it" -- recognizable throughout the region. Smithe guy Walt actually Walter Smithe III 45 is president and general manager of the. Walter E. Smithe Furniture & Design is a family-owned furniture retailer, founded right here in Chicago, back in 1945. Walter Smithe, president of the furniture company, climbs the stairs March 21, 2017, at the Walter E. Smithe furniture store in Oak Brook, alongside his four daughters, Colleen, from left, Caitie, Maureen and Meghan. Walter E. Smithe and Bill Shanahan founded the store anticipating a booming economy in the wake of World War II. "Staying fresh, young and relevant is how we're going to sustain the brand into the next 75 years," Meghan said. I can't breathe!' And in between the entertainment were his folksy commercials for Courtesy Motors -- his cars were "honeys" and "sweeties" -- which at one point was the world's largest Ford dealer. - Linn Burton: He started selling appliances in Polk Bros. ads in 1953, but the majority of his 35-year TV career was spent hawking cars -- Kaisers, Frazers, Joe Rizza's Pontiacs and, most famously, Bert Weinman's Fords. The new generation of Smithes are featured in the company's new advertising. How could the Itasca-based company break the mold and reach a new audience while still carrying its message into a fourth generation? 74% of employees would recommend working at Walter E. Smithe Furniture and Design to a friend and 70% have a positive outlook for the business. Read the rest of the issue. Walter E. Smithe Furniture and Design has an overall rating of 4.0 out of 5, based on over 92 reviews left anonymously by employees. The boys' first ventures into the working world included Walt's daily paper route -- 70 Tribunes, three or four Sun-Times and a couple of Wall Street Journals -- that Tim helped him with ("I got 1 cent per paper, and I'd give Tim 10 cents for helping me"), and collecting beer cans that they resold at a Park Ridge flea market. Indian Trail, High Street intersection work approved in Aurora, Suspect in high-speed chase crashes into, kills veteran Indiana State Trooper trying to stop him: officials, Educators get peek at Paramount play about artificial intelligence which is set to tour schools, Do Not Sell/Share My Personal Information. Walter E. Smithe is a furniture company based in Itasca, Illinois. Favorite design style: Cozy and comfortableaka hygge ethos. '", "The business steadily increased since we started the commercials," Walt says. 177 East Army Trail Road, Glendale Heights, IL 60139. walter e smithe furniture inc. Smithe was born in 1936 to Margaret Slifka and Walter E. Smithe Sr., and grew up on the Northwest Side in Belmont Central. Spoken like the daughter of a true "shop owner," as her father Walter E. Smithe III, president of the eponymous furniture retailer calls himself. "You think a huge corporation is going to have pencil pushers and button touchers," says Lynn Hamilton, vice president of the Shirley Hamilton Agency, a Chicago talent agency. Walter was the first of the third generation to join the family business in 1981 . Billy Corgan and Walter E. Smithe Wrestling. When the boys took over from their father, there were about a half-dozen stores. - Nick Celozzi and Maury Ettleson: Starting in the early '70s, they waved fistfuls of cash at TV viewers and reminded everyone that Celozzi-Ettleson Chevrolet in Elmhurst was "Where you always save more money!". ". Find out where to go, what to eat, where to live, and more. One by one, each sister began working in the family business. Smithe's three sons the Smithe brothers Mark, Tim, and Walter III became executives in the business and were regularly featured in the commercials. She had been a buyer for Abercrombie and Fitch for a few years after college when a job opened up in the Smithe merchandising office. They're nice folks. Chicago Parent, as a Zoe Communications Group company, is certified as a Womens Business Enterprise by the Womens Business Enterprise National Council (WBENC), the nations largest third-party certifier of businesses owned and operated by women. 1251 W. Thorndale Ave. Itasca, IL 60143-1149. - Timmy: Dressed as an old-time newspaper boy, 10-year-old Timmy appeared in dozens of commercials in the '70s for his uncle's Long Chevrolet dealership in Elmhurst. The original simple jingle and slogan was perfect. This rating has improved by 10% over the last 12 months. To see these serious, stuffy guys laughing and having fun someone yelled out, `You should use that as a commercial. Their advertising is creative, it's timely and it's interesting, so people remember it and they like it.". Get 5 free searches. The Smithe boys started out in a tiny ranch house in Des Plaines, the children of Walter Jr. and Florence. Regarded as top performer within the account and the Agency, as a result of consistent over-delivery, passion to grow the business . We simply never had that conversation, Meghan says. Chicagoans came to know and appreciate the three Smithe brothers who starred for years in quirky TV commercials touting their family-run furniture company. Currently, there are 3 generations involved in the business: Walter Smithe Jr is retired, but regularly visits the showrooms. Who are the Walter E Smithe daughters? But they do have a business. Sisters Colleen, Caitie, Maureen and Meghan Smithe, from left, are breaking the mold as fourth-generation leaders of the 75-year-old Walter E. Smithe Furniture and Design. That sentiment applies to their lively commercials, too, which frequently feature the sisters chatting on a stylish couch or gathering with family members in a beautifully staged home. The sisters can measure the span of their careers by their childrens ages and development, so they clearly understand what its like to worry about furniture at the mercy of young, messy children. Born in the heart of Chicago, we're a family owned and operated local business since 1945, now four generations strong. Business Profile for Walter E. Smithe Furn-Itasca. Walter E. Smithe Furniture, Inc. Marketing Contacts Contacts (5/9) Name Title State; Walter S. President & Chief Executive Officer . (Antonio Perez / Chicago Tribune). Today. Whether bringing in color as an accent or making a big statement with a lot of color, your home will feel instantly transformed and personalized. Walter E. Smithe Furniture & Design (Old Orchard) 17 miles. Bob's proudly proclaims that it sells cheap garbage, Walter E looks like they're trying to sell you viagra and Penny Mustard radio commercials are justweird.. Even with little ones underfoot, the Smithe sisters make balancing their family furniture business and their growing broods look effortless. Contents. Over the past 76 years, the company has grown to include 10 Chicago area showrooms. They got on each other's nerves and learned to talk quickly at the dinner table if they wanted to get a word in. "I was at Dulles Airport in Washington, waiting for a 9:30 flight at night," Mark says. Haute Living is a network of luxury publications with bimonthly regional editions in New York, Los Angeles, Miami, and San Francisco. "And there's 10 televisions, all tuned to the same station. College was a turning point for the sisters, who now call one another their best friends. Newlyweds can now register for exclusive honeymoon stays and experiences at 23 of Auberge Resorts Collections luxury hotels and resorts worldwide More, With two movies out this winter, the actress and producer Salma Hayek Pinault is at the top of her game More, The star of A Beautiful Noise, which just opened at the Broadhurst Theatre, is a big Neil Diamond fan More, The writer and actor makes his Broadway debut in his just-opened play Aint No Mo More, After flying high in the hit sequel Top Gun: Maverick, Glen Powell stars in the new film Devotion, out now More, It's not enough to just be smart. The sisters get together at least twice a week, traveling from their homes in Chicago, Barrington and Riverside, leaving behind their children, husbands and home duties. Its unjust to think that women can somehow balance it all, Colleen adds. The 86-year-old patriarch of the Smithe family, Walter Edward Smithe Jr., "died . "And a woman was there with her daughter, and she nudged her and I heard her say, 'That's the Walter E. Smithe guy.' Tomorrow, Hubbard Woods Design District (Green Bay Rd. But they still manage to get out to their stores about once a week, touching base with their employees, surprising customers or hosting events such as book signings or wine tastings. You could say that the Smithes are a bit obsessed with quality. The company makes, sells, and repairs furniture, . What The Walter E. Smithe Daughters Do . Rocketreach finds email, phone & social media for 450M+ professionals. Calkins says that by minimizing production costs and media costs and doing those quick turnarounds, Smithe gets a bigger bang for its advertising buck. Sisters Colleen, Caitie, Maureen and Meghan Smithe, from left, are breaking the mold as fourth-generation leaders of the 75-year-old Walter E. Smithe Furniture and Design. Were a Chicago company that was given national exposure. Walter E. Smithe Jr. Obituary. In family businesses, thats the only way to ensure a companys continued success. Today, Maureen is a buyer, Meghan is the director of marketing, Caitie is a designer and assists the merchandising team, and Colleen is the director of advertising. Meghan was hired in 2013 and now serves as director of sales strategy. Getting the Smithes in front of the camera wasn't easy. Walter Smithe, president of the furniture company named for his grandfather, is flanked by daughters, Maureen, left, and Caitie on March 21, 2017, as theywatch his other daughters Colleen, far left, and Meghan play pingpong at the Walter E. Smithe furniture store in Oak Brook. We feel like we can now speak to the multitude of generations who shop with us, she says. I'm so annoyed that I won't buy anything from there. "They were loved," said Colleen Smithe, the youngest daughter of Walter Smithe III. ("Did you notice he used the wide-angle lens when he shot your [rear end]?"). He NEVER blinks. Over the last 13 years, one by one, Walters daughters have been hired on at Smithe as the jobs became available. The Smithe sisters - Walter III's daughters Maureen, Meghan, Caitie, and Colleen - are also now executives at Walter E. Smithe Furniture & Design and appear in the ads. Spoken like the daughter of a true shop owner, as her father Walter E. Smithe III, president of the eponymous furniture retailer calls himself. Walter E. Smithe is a family business in every sense of the word, the sisters say. You may have noticed a change lately in those Walter E. Smithe (smithe.com) siblings-on-a-couch commercials. Now, the fourth-generation leaders of Walter E. Smithe are learning to balance their busy personal lives with the big responsibility of carrying out the legacy of their family-run business. Get Eric Clark's email address (e*****@smithe.com) and phone number at RocketReach. Create an account to follow your favorite communities and start taking part in conversations. E. Smithe sisters Caitie, Colleen, Meghan and Maureen were introduced to the business at a young age. Young. Meghan can recall her pigtails bouncing as she ran through the Walter E. Smithe warehouse as a young girl, pulling sales tags in exchange for a nickel or dime from her grandfather, Walter Smithe Jr. There's a preconceived notion that furniture stores are stuffy and tired, run by men in suits and catering to older generations. His four daughtersMaureen Megan Clarke Caitie Jisa and Colleen Parkerare now the new faces of this historic Chicago brand a spot he and his brothers held for decades. The brothers spend most of their time in the company's Itasca headquarters, which also serves as a warehouse, customer service center and point of departure for the fleet of Smithe trucks. There's a lot of blurred lines, and we have to learn when to defer to each other.". And they wanted a way to build the brand. I gave up sleep and TV, Maureen jokes. "They took different career paths," Tim says. She is a celebrity who is genuinely interested in how her furniture will do and be perceived, Maureen says. Walter has been known to take furniture for test drives, says Meghan. Walter E. Smithe Jr. also earned a master's degree in Anthropology at Loyola University Chicago in 1980. One of my friends used to live near Fullerton and Western, and she would always tell people she lived near Tile Outlet. They pointed out how affordable the pieces are. We all trickled back in, and it happened really organically, says Meghan of the industrious quartet, who collectively has 17 children. As mothers, theyve learned its not only possible, but preferable, to have a functional yet beautiful home. I havent seen the Tile Outlet lady in a while!! My wife and I were just talking about this yesterday, we truly hate the Walter E Smithe commercials with the daughters. Hope, once a Smithe designer and store manager, now lives in Colorado with her husband.
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