19 0 obj This will help you catch the decision makers eye but dont forget just how important content is in all this. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. 0000054541 00000 n Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. %%EOF Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. This is by far the most useful and engaging type of proposal and the kind the template will help you create. The organization aims to organize events such as auto motor racing, harness racing, slots . Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Treat the race car sponsorship proposal as a business transaction. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA This all comes down to value. Share your form with others. The prototype race car is to be evaluated for its potential . "What does my event have to offer to potential sponsors?". Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. You might be getting involved in discussions on LinkedIn. So fo ahead, drop them in the comments section below. Sponsorship brings so much more than a logo on a car . You can customize the colors to match your company's brand. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Sign it in a few clicks. Write down all important facts, such as the biographies of the racers and the team's success rate. This way both the parties enter into a sponsorship contract or sponsorship agreement. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. What makes you different from any other person? If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Take a look at this blog post for an updated list. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Harvick has spent 23 seasons in the NASCAR Cup Series. Nationally Televised. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Before approaching a sponsor, draft a proposal first. 68 0 obj <> endobj Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Write down every possible attribute you can give to a sponsor. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Pravega is the Sanskrit word for High Speed. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. As long as you can provide value, youll go a long way. Always be thinking of ways to reach new people. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. All forms provided by US Legal Forms, the nations leading legal forms publisher. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? Be sure to include a call-to-action so the decision-maker knows what you want them to . This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. How it REALLY works, what it really is, and how to get it. This is how you present yourself as a racing driver and show your value to potential sponsors. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Enhance their brand's image? Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Its so much easier to close a sale with someone youve already built a rapport with. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. 0000054763 00000 n Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. 02. Open the template in our online editing tool. The kind a marketing agency might present to a client they want to get on board. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. Type text, add images, blackout confidential details, add comments, highlights and more. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Do people regularly gravitate towards you for some reason or other? You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. The racing team approaches a mid to high scale business organization asking them for sponsorship. i !16QRs"ASTaq2B#$345CDbrt If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). I believe that sponsorship of race teams is important and necessary to the continuation of the sport. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Social media is king. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Thank the letter reader for his or her time and include all of your contact information. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Once youve found the business youd like to approach, think about what their goals are. Keep that in mind when frustration sets in along the way. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. The template proposal sponsorship comes in A4 and US Letter size. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. Our team becomes an extension of the marketing department of our sponsoring corporations or . These are great places to start. 03. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. 68 11 Here's the real key: This marketing deck isn't about you, it's about them. How to Find a Sponsor as a Beginner Triathlete. uC%q.Nbd VMdkydek/ ZU>~r5pf Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Nationally Televised racing is just that. How are you going to justify the cost of what youre offering? In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. You have to convince a potential sponsor that YOU are the person who will work for them. Strongly Disagree 0.44%. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. Explain the expenses you incur as a race car driver in the second section. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. industry, as well as actionable expert tips to help you stay ahead of the curve. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. Your almost there! If you can convince a company to sponsor you, but that company doesnt quickly see the value. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Understand the sponsorship process first. Go more into depth with your research to get a sense of their specific goals. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. People regularly contact him asking for free parts in exchange for running a couple stickers. 1. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Assess whether what you can offer will help them reach their goals in a broad sense. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. 3. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Approach the deal as a win-win for both sides. 0000000016 00000 n Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. Dont let imposter syndrome get the best of you. [1] 2. Strongly Agree 9.61%. w$ 4iw*\xKLZwI[}K|=Q|>W`! Your approach should include details of how youll provide value to them. Tell us about it. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. The second is a simple showcase of who you are. Strongly Agree 78.60%. Is your audience someone who will actually buy their product? but you surely wont be walking away with a heavier wallet. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Racing is an expensive sport that requires investment and sponsorship. Want to sit next to thousands of screaming fans? to see that back in extra sales. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. This deck can help spark conversations that eventually lead to a sponsorship proposal. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . You can use this to get an idea of a suitable industry or company. Tallulah Philange has worked as a journalist since 2003. Partnership is the key word here, treat it as a partnership, not a sponsorship. Do you have a very popular online presence? ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream Leg Daddy Racing Sponsorship Proposal 1. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Don't ask yourself "How low should I go?" Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Do your posts get engagement? By getting your name into the press, your message is spread further than your existing audience. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Before you even consider approaching a sponsor, put together a sponsorship . Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Feel free to email jess@racingmentor.com. So make it count. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Contacting a sponsor is like contacting a potential employer. Itll be the basis for everything you post on social media, how you write race reports, and more. 0000001109 00000 n xref Expand awareness of their product? Sponsorship costs are negotiable and generally a one-time expense. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Where can I find sponsorship opportunities? Do not plead. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. 01. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! The racing team approaches a mid to high scale business organization asking them for sponsorship. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. If you are looking for racing sponsorship proposals, you are at the right place. You need to show up to a potential sponsor with a persuasive, well thought out plan. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. You might be operating in a specific niche (see below for more details) or area. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Make sure you get the details for the decision-maker. Even at the pro level, the work, luck, and talent required to make a career is astronomical. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. How invested will they be in the sponsorship's success. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. You need to show up to a potential sponsor with a persuasive, well thought out plan. 1. But there are two big things that help you find success. To make that happen, you need your initial reach-out to be as concise and to the point as possible. Click the link below to read more. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. What assets of your property could potentially provide a good match for your sponsor's objectives? How to Write a Sponsorship Letter. Dont expect to be sponsored for long. You might be operating in a specific niche (see below for more details) or area. Sponsorship Proposal. Fast Feb is back but its looking a little different for 2023! 1110 %PDF-1.4 % And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Advertisement Envato Elements (Design Without Limits) . From NASCAR, to Club Racing, to go-karting. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Without primetime TV coverage, how will people see your sponsors name/product? Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Sponsorship is not charity. . Race Car Sponsorship Proposal Template. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Organize the proposal in sections. You now have to deliver on your sponsor's expectations and, if possible, exceed them. 0 Create a two-way relationship with your audience. Val Apple Motorsports, Inc. 2. Instagram is a powerful platform for building a following and promoting your racing brand. If you let racing get too close to Work all the fun goes away. AB-InBev, the parent company reported 54.3 billion in profit during 2012. A short biography about you. We believe auto racing sponsorship can offer a significant foundation from . A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Consistency is all about keeping going. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). One of the first things a prospective sponsor will do is check out your social media accounts. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Free Preview Race Car Sponsorship Contract Template. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Download this 100 percentage editable presentation and get access to our highly . All sponsors are encouraged to attend racing events. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. Think about those reasons you stand out. Type an introductory letter, addressing it to the person in charge of the organization. Dear Sponsor Man, Can you sponsor me? Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Available on your favorite podcast player. I think motorsports has become too commercial and that sponsorship interferes with good racing. I could not find the sports car of my dreams anywhere. This means trying to figure out: Listen. The Complete Guide to Motorsport Sponsorship. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. A good marketing/sponsorship proposal includes: 1. This is a more simple document that tells your story. It's now time to decide whom to approach and how to get them interested in sponsoring your race. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . smoga07 Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Download. This will be key in making sure theyre happy throughout the year. Sample page from the Racing Mentor proposal template. Agree 16.59%. Treat your Race Team as a Business. Focus on the businesss goals rather than your life story. We work together, help each-other out, and do all we can to make sure well have a great race. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Go in with no agenda, otherwise, itll come across as disingenuous. He's collected 60 race wins as well as the 2014 championship. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Collect evidence throughout the race season testimonials, statistics, etc. . So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Download Its about being a christian role. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Tell us about the class you run. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. If you dont, it might be worth working with a designer to create this as they work on your proposal. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Steps. Ask the sponsor for a specific amount of money. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. This clean sponsorship proposal design fits all kinds of projects. What is the sponsor trying to get out of a potential sponsorship of your event?
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