March 14, 2023

After aging rhum agricole blanc in a barrel for 3 years, the AOC says it can be labeled "vieux", or "old". fbq('init', '1616787505241145', { Molasses (aka Treacle) & Blackstrap Molasses, or black treacle, is made from boiled sugarcane or sugar beet juice. Session Dark 'n' Stormy [Blackstrap rums] are primarily lighter rums with less age maybe only two years, Mustipher says. During his lifetime on the islands, he distilled rum which was later named Goslings Black Seal Rum, owing from the black tar seal that used to seal the champagne bottles recycled by Gosling to bottle his rums. There are so many different variables [in rum production] molasses, Agricole, pot stills, column stills that I think helping consumers understand the relative merits of those different elements would be to everyones benefit, Marc Farrell, founder and CEO of Ten To One Rum, says. Or maybe I should just take the hint that it's not for me and adjust those recipes as I see fit ;). Since brown sugar is made from granulated sugar and molasses . Terms of Use Appleton rules this category in the US, for they represent most of the commonly-found Gold Jamaican rums on US shelves. Sign in If the blackstrap doesn't sound appealing, consider buying their orange bitters. As for its midnight color? and Even as critics like Seale insist that blackstrap is a misnomer, these deliberately dark, brooding bottles are unlikely to go away anytime soon. For now, producers can continue to distill regular molasses, add color, and label their products blackstrap, while others include actual blackstrap in the production of their white rums and use the very same term. That syrup can be heated in a vacuum pan to form a dense mass of sugar crystals, suspended in thick, now very dark, syrup. if (d.getElementById(id)) return; The original recipe calls for the use of Barritt's, which is a Jamaican ginger beer brand. While not as good as Coruba, Myers's Original Dark and Gosling's Black Seal are solid alternatives. "Blackstrap" is purely a rum marketing term. And then theres Goslings, which some consider to be the producer of the benchmark and most recognizable expression. I normally stock Cruzan Aged rum at home as it's readily available. I've heard Coruba Dark Jamaican rum is an absolute bang for your buck but I've never seen it anywhere in my city. However, the company is explicit that anyone can mix any dark rum with, Thisdrinkis called the worlds most litigious cocktail. Fingers on Evaluation: Valuebrew Swing-Prime Lid Adapter for Growlers Convert Commonplace Growlers to Swing-Prime Growlers! Strain using a cheesecloth or coffee filter. In other words, relatively young rums, which may or may not be distilled from blackstrap molasses, made dark or "black" via caramel coloring added after distillation, to mimic the look of a long-aged rum. too much so on its own, but if a drink calls for 2oz you can use 1.5oz of a normal Jamaican like Appleton 12 and then 0.5oz Blackstrap to make a really nice Dark Jamaican substitute 2 Reply DoctorTobogggan 3 yr. ago If you want to go up the ladder a little, try Ron del Barrilito Two Star. I typically substitute Cruzan Aged Amber rum, a Spanish-style rum from the US Virgin Islands. This rum is really delicious, even if it's a bit pricey. This will takes just 3 to 4 minutes. When the glass is chilled, about 1 minute, remove the ice and replace with a large chunk of ice. however with its signature molasses character and strong, earthy flavors, blackstrap rum provides richness and complexity to quite a lot of cocktails. The result is a balanced, but rich spirit beloved by bartenders everywhere. Profiles, comparisons, substitution recommendations, cooking tips, and more. "Compared to our traditional aged light and dark rums, Black Strap has a richer, darker and more aromatic flavor profile and is medium- to full-bodied in its mouthfeel." A five-column distillation process removes impurities and makes it smooth, with flavors of robust licorice and molasses. When your recipe calls for Barbados rum, reach for one of these: An English-style rum from the island of Jamaica. From what I understand/interpret, Blackstrap pretty much means Cruzan Blackstrap since it's a completely different beast than any other black rum, while black rum means rums like Coruba, Goslings, Myers (even though all three of those are very different). Our Unsulphured Blackstrap Molasses is finest quality sugarcane molasses, made from the final pressing of sugar cane, and the syrup left is rich and delicious. Explore the Flavors of St. Croix Aroma: Warm molasses and bakery-fresh ginger snaps. Remove pan from heat and let cool to room temperature. Treat yourself with some decadently delicious seafood. Average price: $21, Newport Craft Brewing & Distilling Thomas Tew Widows Walk: Overproof white rum from Rhode Island, USA. Similarly, if a recipe calls for something specific that you may not have on hand, such as Appleton VX, what can be used in its place? Dang, it sucks that Myers is more expensive and not as good lol, another hack is to use a bit of Cruzan Blackstrap. But until thenthese are fuller bodied rums, similar in appearance to Dark Jamaican rums, but are not straight substitutes for Dark Jamaican rum. Rum Blends Belong in Your Mai Tais. Rhum Barbancourt Estate Reserve (15 year). In Death & Co.s new book Cocktail Codex, the St. Croix rum even gets a poetic call-out on the shortlist of recommended rums for Pia Coladas among other drinks, describing it as dark as a moonless night and with distinct flavors of molasses and maple syrup.. . Don't have an account yet?Create account, 2023 Advanced Mixology, Powered by Shopify. Blackstrap molasses is best known for its intense flavor rather than its sweetness. Instructions. If youve ever tasted regular molasses (what most of us simply call molasses) next to blackstrap, you know theyre not the same thing. , add the dark rum, pineapple juice, orange bitters, and ginger beer. Want some vegan or vegetarian choice? I find it to have more prominent spice notes (but not to be confused with their actual spiced rum - maybe just listen in to E22for more detail on that). As a supporting character, blackstrap rum pairs well with spice and herbaceousness, as evidenced by the classic Dark 'n' Stormy, where it's topped with spicy ginger beer in the perennial summer standby. In Smugglers Cove: Exotic Cocktails, Rum and the Cult of Tiki (Ten Speed Press, $30), author and bar owner Martin Cate writes, Black rum was designed to impart the appearance of age to rums intended for mixing.. What is common in these two? The buttery sauce and the rich taste of the crabs and shrimp is a very good treat for you. Flavoring and/or sweetener is also usually added to suggest the flavor of molassessometimes even the salty-savory-earthy tones of blackstrap molasses. Cruzan Black Strap Rum features robust licorice and molasses flavors that add an exotic element to your tropical favorites. This rum is your best bet for a 'ti punch. This is the primary (and only accurate) substitute for any recipe calling for "Lemon Hart 151". We provide you with the latest breaking news and videos straight from the beer and alcohol industry. Since it's a Jamaican rum with molasses added, would the most similar, widely available rum be Myers? The Dark and Stormy is a drink that has been around for decades. Smugglers Cove Hurricanemade with black rum, Exploring the Range of Caribbean Rum Punches, Your Ultimate Guide to the Types of Tequila, How and Why to Use Mead in Your Cocktails, A Guide to Mezcal: The Main Types and More. Actually, the registered patent for the cocktail is Dark N Stormy in the late 1970s. Ron Matusalem Plantino (Dominican Republic). The spirits dark hue, calling petroleum to mind, acts as the oil, adding a visual flair before being stirred into the mixture, where it adds fortifying structure and a signature rich profile. This was, by and large, the same rum and was perfectly suited for your 1934 Zombies. For instance, the spirit holds its personal towards a Ferrari mix (Fernet-Branca blended with Campari) in The Black Stallion Units Sail, overproof brandy and amaro in The Revenant, and cold-brew focus within the Wipeout. fjs.parentNode.insertBefore(js, fjs); You might as well say molasses rum.. The Latest. Beyond that, it is an acquired taste because it is bitter. @ insidepub.com. Garnish with the candied ginger and apple slice. Press J to jump to the feed. Instructions. ALWAYS RUM RESPONSIBLY. The worlds darkest rums shine bright in classic cocktails the Corn N Oil and the Dark N Stormy. Instant coffee does have a few significant downsides in that it has a distinctive and robust flavor profile and aroma that goes beyond its bitterness. We bet it barely covers the expense they have to go through just to collect the phoenix tears. Overproof white blackstrap rum provides a hint of molasses and spice in this modern tiki cocktail. Its bitter coffee, sums up Tyson Buhler, beverage director of New York and Denvers Death & Co., who mixes Cruzan with other rums in his Wipeout cocktailto add subtly dark, complex tones. Here, it is mixed with Blackstrap rum made from blackstrap molasses. While Robert Rugg-Hinds typically uses a house-made "Kentucky Falernum," which mixes spice-infused bourbon with lemon juice and pecan syrup, home bartenders can "save the hassle and use John D. Taylor Velvet Falernum," he advises. For example, the spirit holds its own against a Ferrari blend (Fernet-Branca mixed with Campari) in The Black Stallion Sets Sail, overproof brandy and amaro in The Revenant, and cold-brew concentrate in the Wipeout. The flavor is one of the many reasons that you may need an alternative. The blade of bison grass in the bottle identifies the liqueur at sight. They sell bulk rum to others and market their own line under the name El Dorado. The TTB does not currently list blackstrap or black as official rum categories. Cruzan Blackstrap goes so well with pineapple juice, in a Mr. Bali Hai, or in any number of other drinks but I haven't seen it in NC ABC stores in over 6 months. Goslings have filed numerous infringement cases of using Goslings Black Seal Rum with other. blackstrap rum, foursquare, richard seale, rum. It wasn't until the early 2010s that it became popular to make it with Cruzan Blackstrap. Cognac, Ramazzotti, Pamplemousse and blackstrap rum make for an unexpectedly balanced drink. If a recipe begs for a touch of the molasses flavor, add a touch of molasses, blackstrap if desired. I discussed one of my favorites, Plantation Grande Reserve 5 year in episode 1. or any dark rum and ginger beer to make Dark N Stormy. It is this distinctive color, however, that typifies the Corn N Oil (a mix of blackstrap, spiced cane juice, lime, and bitters) and the Dark N Stormy (a blend of blackstrap rum and ginger beer, famously trademarked by Goslings). Preheat oven to 350 degrees F, and prepare a 12-cup bundt pan or any other bundt cake pan by spreading vegetable oil very well on the sides of the pan and bottom, and coating it with flour. Myers and all other "black" rums are the same. wbs_cat Beer, wbs_type Flavored Malt Beverage, wbs_brand White Claw. However, Barhi dates and Deglet Noor dates are also good choices for syrup. t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, Where blackstrap rum does take a leading role, its a dramatic one: In the, , a float of the rum sits atop a combination of, An Obsessive Quest to Capture the Terroir of Rum, Meet This Years Most Imaginative Bartender. A fine pick-up for your home bar. Beyond that, it is an acquired taste because it is bitter. Kelly Magyarics, DWS, is a wine, spirits, travel, food and lifestyle writer and wine educator. Add the Kraken rum and top with ginger beer syrup mixed with some water. Rum can be a sticky wicket to wrap your head around. Bartenders are embracing white blackstrap rum as well. Within the drinks lighter counterpart, the, , the rum portion is dialed again for a lower-proof serve, however its caramel notes nonetheless present a wealthy spine to the cocktail, which is rounded out with Amaro Montenegro. Smith & Cross - Your mileage may vary on this substitution. Instant coffee will also be right at home in many of the recipes for baked goods that call for blackstrap molasses. They're excellent paired with a Jamaican rum in a Trader Vic's Mai Tai and really shine in a classic recipe from Donn Beach, the 3 Dots and a Dash. Within the drinks lighter counterpart, the Session Darkish n Stormy, the rum portion is dialed again for a lower-proof serve, however its caramel notes nonetheless present a wealthy spine to the cocktail, which is rounded out with Amaro Montenegro. Otherwise, as already mentioned, Coruba/Myer's/Gosling's. Visit our sister site PepperScale. If you cannot get a bottle of Lemon Hart 151 or Hamilton 151 Overproof, here are your available options. In the latter, the rum is used to enhance the flavor of other rums, according to the drinks creator, Death & Co.s Tyson Buhler, exemplifying its ability to excel even when its not the star. Product description. Wipeout For non-Lemon Hart 151 applications, there are some good overproof options. That's kind of what I've been doing when something calls for black rum. But it all depends on who you ask, believes Gary Nelthropp, the master distiller for Cruzan, which also produces a blackstrap rum. Partially, this stems from the nebulous nature of the rumthe truth is, few can agree on what defines the classhowever with its signature molasses character and strong, earthy flavors, blackstrap [] In terms of substitution, the closest style would be the Barbancourt rhums from Haiti as they follow a similar French lineage as Martinique rhums and are also distilled from cane juice rather than molasses. another hack is to use a bit of Cruzan Blackstrap. Dark molasses is also not as dark as blackstrap, which means that you may have to add more of it or use another source of deep brown color. So easy to make, just pour everything in. Cruzan Viril Ltd., is the trademark owner for all CRUZAN trademarks. So no, there is no best rum for Dark N Stormy since Goslings Black Seal is the only rum allowed by law. You can never go wrong with meatless tacos. In a heavy-bottomed saucepan, over medium heat, add the sugar, water, cream of tartar, and lemon juice. It conjures up images of navy ships and molasses-filled barrels, he adds. Try it as a floater on top of tropical drinks like the Mai Tai and Pia Colada or mix it up in a Jungle Bird. Fill the muffin tray with just enough lychee-ginger syrup that the upper half of the lychee-cherry is visible. Arrange the eyes in a vintage-looking bowl. 3/4 cup firmly packed brown sugar. Stick to El Dorado 8 or 12 for mixing (though slip in the 15 when you're feeling fancy). It works in classic drinks like the Manhattan or Old Fashioned and is the essential ingredient (along with ginger beer and lime) in the companys trademarked drink the Dark n Stormy. With a flavor reminiscent of the classic navy rums of the US Virgin Islands, Cruzan Black Strap Rum introduces black strap molassesan ingredient renowned for its robust flavorto our signature aged dark rum. It's made with two ingredients: ginger beer and dark rum. When he found out, he asked for a stronger liquor and ended up adding a dark rum into the ginger beer. Only available for purchase on St. Croix, one of our rarest rums is aged for 8 long years. It's not a straight substitution, but you can get some of the same characteristics from Barbancourt. You have entered an incorrect email address! About SPICEographyMaster your spice rack at SPICEography. Versions that have spent time in a barrel can then be rendered clear through filtering, leading unsuspecting consumers to think theyre light-bodied, Mojito-ready silver rum, while unaged bottles can gain a tawny or amber hue thanks to the addition of caramel color. Other uses include hot cocktails or as a replacement for cinnamon in baking. As Buhler explains, Its not a rum that I particularly want to enjoy on its own, but its a flavor that we cant find anywhere else.. From simple refreshments to tropical indulgences, we have cocktails for every taste. This content can only be shared with people of legal drinking age. and Cocktails with a Twist. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Lemon Hart 151: In the realm of classic Donn Beach tiki drinks, the overproof you need is Lemon Hart 151. A Dark and Stormy version with Shiraz thrown in? This is sort of a nebulous term; this section deserves a revamp for more distinction. Smugglers Cove: Exotic Cocktails, Rum and the Cult of Tiki. Zubrowka has a bit of a reputation after it was banned in the US due to its coumarin content, the very same toxic element found in tonka beans. "Blackstrap" is purely a rum marketing term. In the glass, it tastes close to a dark Jamaican rum, says Berry, albeit sweeter and denser because of the addition of glycerin or other sweetening or darkening agents. We just want to say thank you. You'll get a much better flame. Position the spoon over the top of the ginger beer and slowly pour the rum over it. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. At the time of this update (April 2015), Lemon Hart 151 remains unavailable in the United States. Cruzan Blackstrap is insanely flavourful to the extent where . and You cant make those drinks without a blackstrap rum, says Shannon Mustipher, rum expert and author of Tiki: Modern Tropical Cocktails.. Dark rum goes well with most food except for red meats. These substitutions may alter the taste of your recipe a bit. For its Blanco Rum, Utahs Waterpocket Distillery combines blackstrap molasses with refined Turbinado sugar. Lost Spirits Cuban-Inspired 151 - this is a fantastic rum that will challenge what you expect from an overproof rum. A relatively dry, column-distilled Spanish-style rum with some amount of aging, but a very light body compared to aged Spanish-style gold rums. Hamilton Black is the same thing as the Gold, just with E150a caramel coloring (enough to give it the black color). Compared to our traditional aged light and dark rums, Black Strap has a richer, darker and more aromatic flavor profile and is medium- to full-bodied in its mouthfeel. A five-column distillation process removes impurities and makes it smooth, with flavors of robust licorice and molasses. Though, some do classify it as a sweetener. Beyond that, descriptors range from licorice and toffee to fennel, celery or unsweetened chocolate. The clear sibling of Gold Puerto Rican Rum, silver Puerto Rican rum (discussed in E2 of 5 Minutes of Rum) is also a Spanish (or Cuban) style rum. Like it says on the tin, amber colored rum from Puerto Rico, therefore a Spanish (or Cuban) style rum, such as Bacardi Gold or Don Q Aejo. Make your own spiced rum with just one spice you can buy from the grocery store. Light molasses is another option if you are trying to avoid the bitterness of blackstrap molasses. Once the sugar dissolves, turn down the heat and let the syrup simmer steadily until it becomes a slightly thick syrup that drips off your spatula slowly. Let cool. So if rums like Cruzan Black Strap, Bacardi Black and Kraken Black arent blackstrapwhat are they? This site is protected by reCAPTCHA and the Google Privacy Policy and Signup to like this rating. I use Coruba Original Dark whenever "black rums" are called for. Reduce heat to low, and simmer about an hour or until sauce is thick and shiny. js.src = "//connect.facebook.net/en_US/all.js#xfbml=1&appId=390318107735902"; In smaller increments, however, bartenders are continuing to reach for it to add depth of flavor to drinks. In the drinks lighter counterpart, the, , the rum portion is dialed back for a lower-proof serve, but its caramel notes still provide a rich backbone to the cocktail, which is rounded out with Amaro Montenegro. No, not Hamilton too! I would use Hamilton 86 before the Jamaican Pot Still. They're also very nice sipping rums. Light the umbrella to evoke the phoenixs rise from the ashes and give the cocktail a slightly smoky aroma. A smooth blend of high-quality Cruzan Rum and the natural, creamy flavor of coconut. Do you know that you might get a lawsuit if you make a Dark N Stormy using dark, other than Gosling's? Bacardi Superior is the market leader in this category, but there are several well-regarded options available. On French-speaking Caribbean islands, rum distillers typically use the juice of freshly crushed canes, while on Spanish- and English-speaking isles, distillers favor molasses, the sticky, dark syrup left behind when cane juice evaporates to form sugar crystals. The place blackstrap rum does take a number one function, its a dramatic one: Within the Corn n Oil, a float of the rum sits atop a mix of Velvet Falernum, bitters and lime juice. The first thing to remember when layering drinks is to add the one with the highest proof or ABV since it is lighter. Always follow the DrinkSmart rules and drink in moderation. The spirits darkish hue, calling petroleum to thoughts, acts because the oil, including a visible aptitude earlier than being stirred into the combination, the place it provides fortifying construction and a signature wealthy profile. Its not a rum that I particularly want to enjoy on its own, sums up Buhler. Either are fine, but they obviously alter the recipe as intended. From a commercial standpoint, the reason we have it is to compete with a Myerss, says Gary Nelthropp, Master Distiller for Cruzan, who describes their Black Strap as a flavored rum. Initially introduced into the U.S. in the mid 1990s, the rum was given a substantial signal boost in 2013 when the producer added it to their Distillers Collection, around the same time as rum in general saw a revival of consumer interest. That's not to say you can't swap them out, but you'll be altering the recipe and may need to tweak it further to retain balance in your cocktail. Don Q 151 - Puerto Rico. As a substitute, the spirit is commonly relegated to supporting roles alongside funkier. Discover 750+ spicy recipes and hundreds of pepper profiles, comparisons, cooking tips + more. That, too, is artificial. Squeeze in the glass and drop the squeezed wedges in. Terms of Service apply. I've been asked on a couple of occasions about rum substitutions for cocktail recipes. Obviously a tongue-in-cheek claim as in similar to the company's other products - Mermaid Tears Vodka and. Password* Toon Hide Instead of using it to create inky black rums, they include it in the base of their white rums. While both brown and granulated sugar can make good substitutes for molasses, brown sugar is by far your best . One of the holy grail rums in vintage tropical cocktail recipes. For more information, please see episode 9 of this here podcast. With each boiling, the molasses gets darker in color and less sweet. Ask your local liquor store for it by name. However, to continue marketing it, the makers made a coumarin-free version. The Cruzan Rum Company is located on the Island of St. Croix in the US Virgin Islands. Add more spice and aroma to the classic Dark and Stormy by adding Ancho Reyes, a chili-infused liqueur and ginger elixir. Thus, Dark N Stormy pairs well with Asian and fried foods so the choice is endless. Nowadays, bottles like Cruzan Black Strap, Bacardi Black, Kraken Black, and Goslings Black Seal offer the best examples of the inky contemporary style, also referred to as black rum, which is rich in flavor and has a full-bodied mouthfeel. Agricole rum (Rhum Agricole) Vieux ("old", or aged). Grandma's makes good products with their original and robust versions. Forgot your password? How Pull-Tabs Became a Pillar of Minnesota's Bar Culture; Pasta and noodles also work well with Dark and Stormy. Bermuda is reputed to be the shipwreck capital of the world with 300 unidentified shops lying in the bottom of the North Atlantic Ocean. Note also that you will need to add some extra liquid to your recipe when using instant coffee since it is a dry ingredient. Amaro Montenegro plays the role of the base spirit in this low-proof spin on the Dark 'n' Stormy, In the end, the takeaway may be to consider black rum the liquor version of whats referred to in business as the Iron Triangle, where you are given the options of fast, cheap and good and told you are allowed to pick two. Because instant coffee has no sweetness on its own, you will need a little extra sugar to make it a little more like blackstrap molasses. The blade of bison grass in the bottle identifies the liqueur at sight. While not a Lemon Hart 151 substitute, you can substitute it anyway in recipes that call for LH151 and get very good (just not identical) results. No credit cards required. I have Coruba, meyer's, Hamilton pot still black, Hamilton demarara 151 and Cruzan Estate blackstrap. All rum starts life as sugarcane. The taste might be considered an improvement if you are looking for a better-tasting alternative to blackstrap molasses. Myerss is perhaps the best-known of the black rum categoryand it was one of the reasons that Cruzan Black Strap was developed. Blackstrap rum rarely takes center stage. You may have to search to find one of these, though Cruzan 151 is one of the more widely distributed options. At NYCs The Eddy, head bartender Robert Rugg-Hinds uses Widows Walk for spicy backbone in his American Tiki cocktail. In part, this stems from the nebulous nature of the rumin fact, few can agree on what defines the categorybut with its signature molasses character and robust, earthy flavors, blackstrap rum adds richness and complexity to a variety of cocktails. Rich, dark, and aromatic, Cruzan Black Strap Rum adds an unexpected element to your favorite tropical drinks, pairing perfectly with flavors such as lemon, lime, ginger and pineapple. Rhum agricole is the designation given to the spirits made from sugar cane on the island of Martinique. Rum Cake Recipe: Instructions. Blackstrap rum not often takes heart stage. In other words, relatively young rums, which may or may not be distilled from blackstrap molasses, made dark or black via caramel coloring added after distillation, to mimic the look of a long-aged rum. Finish off with 2 dashes of Angostura bitters. Some taste-testing can be necessary when replacing rum with sherry. Cruzan Black Strap Rum Rich, dark, and aromatic, Cruzan Black Strap Rum adds an unexpected element to your favorite tropical drinks, pairing perfectly with flavors such as lemon, lime, ginger and pineapple. The. If you see a bottle, grab a bottle. Cruzan Black Strap: Dark, flavored style from St. Croix. Yacon syrup is extracted and evaporated using a technique similar to the one used to make maple sap into maple syrup. It cannot be drowned by citrus flavors so it is one way to add depth to a cocktail. More Recipes , And yet, bartenders increasingly are pointing to it as a way to add robust flavor to cocktails. Cover and let sit on the counter for at least 2 hours. Enjoy this adventurous cocktail. Bring to a boil then reduce to a simmer for about 5 minutes, or until apples are very tender. In the Dark N Stormy, the rum has a higher ABV so it should go last. n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; Everything from the section previous applies, with the addition of aging in a barrel. This site is protected by reCAPTCHA and the Google Privacy Policy and This tropical-style drink combines a blend of rums with pineapple juice and cold brew concentrate. The misunderstanding, he believes, stems from consumers equating a darker beverage as an older one (similar to how uninformed oenophiles might consider a transparent Grand Cru red Burgundy to be of inferior quality to a cheap but opaque Napa cabernet).

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